Why are chargebacks higher around Black Friday?

Because order volume, impulse buys, and fraud attempts all spike at the same time. Shipping delays, confusing promos, and customer regret also push people to file disputes more often.

Do pre-dispute alerts really help reduce chargebacks?

Yes. Pre-dispute alerts give you a warning before a formal chargeback is logged. If you refund or resolve the issue during that window, many potential disputes never hit your official dispute rate.

Is it better to refund or fight disputes during Black Friday season?

It depends on the order. For low-value or clearly messy orders, a quick refund can be cheaper than a formal dispute. For high-value orders with strong evidence, it often makes sense to respond and try to win.

How can I stop “I did not recognize this charge” disputes?

Use a clear billing descriptor that matches your brand. Add a short URL or support contact in the descriptor if possible. Sending clean order confirmations and receipts also helps customers connect the charge to the purchase.

What metrics should I watch in real time on Black Friday?

Watch approval and decline rates, fraud rule triggers, refund volume, and support backlog. Sudden changes in any of these can warn you that future disputes are coming.

Erynn Ortanez - Chargeblast (Page 43)

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