Chargeblast ramps up LatAm operations with new leadership and expansion into Brazil’s fast-growing payments market.
July 2025 – Chargeblast, a fast-growing leader in chargeback automation and fraud defense, today announced its official expansion into Latin America, starting with Brazil. The move marks a major milestone for the company as it brings its real-time chargeback prevention tools to one of the most complex and fast-moving payment ecosystems in the world.
To lead the company’s regional efforts, Chargeblast has appointed Lorenzo Zancan as Head of LATAM. Based in São Paulo, Zancan brings deep expertise in Latin American fintech and will be responsible for building out local operations, customizing go-to-market strategies, and deepening partnerships across the payments landscape.
“Brazil is one of the most exciting and challenging markets when it comes to fraud and chargeback management,” said Zancan. “We’re entering at the right time, with the right product, and with the right partners to make a difference for merchants who are tired of losing revenue to disputes.”
Tackling Chargebacks in a Unique Market
Brazil’s payment industry is defined by high transaction volumes, widespread use of installment payments, and a growing base of merchants struggling with chargebacks and policy abuse. While larger enterprises rely on legacy tools like Ethoca and Verifi, many small and mid-sized merchants remain underserved or operate without proper dispute support.
Chargeblast aims to close that gap with an adaptable platform that automates chargeback response, simplifies refund handling, and integrates seamlessly with local payment providers.
Local Fit, Local Partners
The Brazilian launch is anchored by a channel-first strategy focused on sub-acquirers, payment service providers, and fintech partners. These players already serve merchants at higher risk of disputes and are looking for tools they can resell, refer, or embed directly.
Current partnership models include:
- Reseller Agreements for wholesale alert distribution
- Referral Programs with recurring revenue share
- White-label Solutions for integrated fraud protection
Chargeblast is also working closely with Ethoca to transition dozens of Brazilian accounts into its platform, offering more flexible pricing and onboarding options.
Early Traction and Customer Growth
Chargeblast is already seeing traction in Brazil through early partners such as Boomp, Mundpay, and VenuzPay—payment processors serving thousands of local merchants. These companies are reporting growing alert volumes and increased satisfaction with the streamlined interface and support.
“Boomp is already forecasting over 1,000 monthly alerts by March 2025,” said Zancan. “That kind of growth signals strong demand and validates our investment in the region.”
What’s Next
Chargeblast has completed company incorporation in Brazil and secured region-specific contracts to offer competitive local pricing. The company plans to grow its LATAM team in the coming months, with a focus on customer success, technical support, and strategic partnerships. Broader expansion across Latin America is expected in 2026.
About Chargeblast
Chargeblast is a leading chargeback automation and dispute defense platform that helps merchants reduce fraud losses and stay ahead of card network rules. Built for e-commerce, subscriptions, and mobile-first merchants, Chargeblast makes chargebacks easier to manage and harder to lose.
Get more info at www.chargeblast.com.
Media Contact:
Angeline Viray
Head of Marketing
www.chargeblast.com
