A new study by Juniper Research is sounding the alarm: global e-commerce fraud losses are projected to skyrocket from $44.3 billion in 2024 to a staggering $107 billion by 2029. That’s more than double in just five years.
The main culprit? Rapid developments in AI, especially deepfake technology. Fraudsters are using tools that mimic human behavior, clone voices, and generate realistic identities to trick both consumers and merchants. It’s getting harder to tell what’s real and what’s synthetic. And that makes stopping fraud a whole lot more complicated.
This isn't just about fake accounts or stolen credit cards. Deepfakes are helping criminals automate refund abuse, launch sophisticated phishing scams, and exploit loopholes in identity verification. As fraud tools get smarter, the cost of doing nothing keeps rising.
Experts warn that traditional fraud detection systems will struggle to keep up unless they evolve. Rule-based tools often miss the subtle signs that AI-generated fraud leaves behind. What worked five years ago isn’t enough anymore.
At the same time, businesses can’t afford to overcorrect. Flagging too many legitimate customers causes churn. That’s why the next generation of fraud prevention needs to be precise, fast, and adaptable.
Don’t Let Chargebacks Drain You
Chargebacks are often the final result of successful fraud. If your team isn’t equipped to fight them or prevent them in the first place, you’re going to feel the hit, especially as fraud tactics evolve.
Chargeblast helps businesses navigate this new reality with tools built for today’s fraud risks, not yesterday’s. Whether it’s responding to disputes or tightening your policies, we can help you handle chargebacks before they get out of control.
